Privacy Policy

Privacy Policy
Last Updated: June 24, 2025
This Privacy Policy describes how Acuity Performance Solutions (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use, or make a purchase from acuityps.com (the “Site”).

1. Information We Collect
We collect various types of information from and about users of our Site, including:
Personal Information You Provide to Us:

  • Contact Information: Name, email address, postal address, phone number, etc., when you create an account, subscribe to our newsletter, or fill out a form.
  • Account Information: Username, password, and other registration details.
  • Transaction Information: Details about purchases you make, including payment information (though we typically use third-party payment processors who handle this directly and securely).
  • Communications: Records and copies of your correspondence (including email addresses), if you contact us.
  • User Contributions: Information you provide for publication or display on public areas of the Site (e.g., reviews, comments).

Information We Collect Automatically:

  • Usage Details: Details of your visits to our Site, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Site.
  • Device Information: Information about your computer and internet connection, including your IP address, operating system, browser type, and device identifiers.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and other tracking technologies to collect information about your Browse activities over time and across different websites and other online services. For more information, please see our “Cookies and Tracking Technologies” section below.

2. How We Use Your Information

We use the information we collect for various purposes, including:

  • To Provide and Maintain Our Site: To operate, maintain, and improve our Site, and to provide you with the products, services, and information you request.
  • To Personalize Your Experience: To tailor the content and advertisements you see on the Site.
  • To Process Transactions: To process your orders, payments, and to deliver products or services.
  • To Communicate with You: To send you transactional emails, newsletters, marketing communications, and respond to your inquiries.
  • For Marketing and Advertising: To send you promotional materials about our products and services, and those of our partners.
  • For Analytics and Research: To understand how users interact with our Site, to improve our content and services, and for internal research purposes.
  • For Security and Fraud Prevention: To detect, prevent, and address technical issues, fraud, or other illegal activities.
  • To Comply with Legal Obligations: To comply with applicable laws, regulations, and legal processes.

3. Disclosure of Your Information
We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

  • To Our Service Providers: We may share your information with third-party vendors, consultants, and other service providers who perform services on our behalf (e.g., payment processing, hosting, analytics, marketing, customer support).
  • For Business Transfers: In the event of a merger, acquisition, restructuring, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity.
  • For Legal Reasons: If required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
  • To Protect Our Rights: To enforce our terms of service, protect our rights, privacy, safety, or property, or that of our users or the public.With Your Consent: We may disclose your personal information for any other purpose with your consent.

4. Cookies and Tracking Technologies
We use cookies and similar tracking technologies (like web beacons and pixels) to track the activity on our Site and hold certain information.

  • Cookies: A cookie is a small file placed on your device. It may be possible to refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Site.
  • Web Beacons: Pages of our Site and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them or they expire).

5. Your Choices and Rights

  • Opt-Out of Marketing Communications: You can opt-out of receiving future marketing emails from us by following the unsubscribe instructions provided in those emails.
  • Accessing and Correcting Your Information: You may be able to review and change your personal information by logging into the Site and visiting your account profile page.
  • Do Not Track: Some web browsers may transmit “do not track” signals. We do not currently respond to “do not track” signals.
  • Specific Data Protection Rights (e.g., GDPR, CCPA): Depending on your location, you may have additional rights regarding your personal data, such as the right to access, rectify, erase, restrict processing, object to processing, and data portability. Please contact us using the information below to exercise these rights.

6. Data Security
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. However, the transmission of information via the internet is not completely secure, and we cannot guarantee the security of your personal information transmitted to our Site.

7. Third-Party Websites
Our Site may contain links to third-party websites. This Privacy Policy does not apply to the practices of those third parties. We encourage you to review the privacy policies of any third-party websites you visit.

8. Children’s Privacy
Our Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information.

9. Changes to Our Privacy Policy
We may update our Privacy Policy from time to time. We will post any changes on this page with a revised “Last Updated” date. Your continued use of the Site after we make changes is deemed to be acceptance of those changes.

10. Contact Information
To ask questions or comment about this privacy policy and our privacy practices, contact us at:
sales@acuityps.com.